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This campaign blended craft and controlled chaos. We dramatised everyday insurance scenarios with a mix of in-camera effects, 3D simulations, and high-end comping, delivering striking, story-driven imagery. Practical FX like a burning umbrella were captured on set, then digitally extended to show 'before → after' transformations, keeping visuals powerful yet grounded in photographic realism.
Technical call‑out: Blender water & foam sims, custom car‑door deformations, and layered fire comps delivered hyper‑real details. No car doors or houses were harmed in the making, unfortunately the same could not be said for the umbrella RIP.
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