To launch David Jones’ Spring/Summer collection, Capturelab was tasked to edit and grade the brand’s campaign video a sweeping, high-fashion piece that blends cinematic elegance with sun-drenched energy. From the opening frames, the film captures the essence of the season: bold silhouettes, effortless movement, and a vibrant palette. Our approach focused on pace and polish, seamlessly weaving together fashion, lifestyle, and location footage to create a cohesive narrative. Through considered grading, we enhanced natural light and seasonal tones, bringing warmth and luminosity to every frame. The result is a refined, visually striking campaign that celebrates style, confidence, and the iconic spirit of David Jones.