The Daily Edited

PROJECT
2019 CHRISTMAS

Centred around the old age dilemma of choosing Christmas gifts for our loved ones, TDE's 2019 Christmas campaign video starring the iconic Gemma Ward saw Capturelab called upon for a host of our post-production capabilities. Collaborating closely with director Romy Frydman, we began with the storyboarding and  pre-visualisation of animations. This involved a combination of creative mock-ups and technical advice for best on-set practice during filming for the VFX compositing required in post-production. Our work on this project spanned green screen, 3D camera tracking and rotoscope for object removal, editing, sound design, motion graphics utilising a series of supplied e-comm shots in conjunction with brand assets, as well as colour grading and the creation of multiple outputs for TDE's omni-channel marketing campaign.

Director / Romy Frydman

DOP / Anthony J Rose

Storyboarding + Video editing + Motion graphics / Capturelab

Model / Gemma Ward

Motion graphics design using existing product imagery from the brand alongside specially shot material.

TDE's wrapping ribbon for Christmas 2019 was used as a graphic element in the video, being woven throughout the edit as a device to both transition from scene to scene, as well as reiterate the brand's visual identity for the season.

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