OWN YOUR FOLLY
Seafolly and Capturelab have had a long-standing relationship dating back 14 years, when we retouched their 2006 summer campaign. Countless images and videos later, we were appointed with both the production and post-production of a suite of content to support their 'Own Your Folly' summer campaign in late 2019.
Collaborating with the creative team at Seafolly and director Oliver Rose, we filmed a diverse group of women (a large number of who were Seafolly employees) and recorded each reciting a manifesto on what it means to own your folly. When it came to post-production, our editor Christina wove each piece together to create an authentic, powerful story that spoke of the important over-arching theme: we are all remarkable.
Director / Oliver Rose
Creative direction / Seafolly and Capturelab
Production + Video editing + Motion graphics / Capturelab
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Short videos were put together for placement on social media, in addition to the main film.