Mecca

PROJECT
MEET ME AT MECCA

Director / Romy Frydman

Creative direction / Romy Frydman

Video editing + Grading + Motion graphics / Capturelab

Launched to coincide with Melbourne Fashion Week, an omnichannel rollout included in-store display, YouTube, social media, and the huge OOH in Bourke St, Melbourne.

Multiple split screens and whip pans from opposite directions created a sense that a spontaneous plan and action occurred for the girls.