MEET ME AT MECCA
Director / Romy Frydman
Creative direction / Romy Frydman
Video editing + Grading + Motion graphics / Capturelab
Launched to coincide with Melbourne Fashion Week, an omnichannel rollout included in-store display, YouTube, social media, and the huge OOH in Bourke St, Melbourne.
Multiple split screens and whip pans from opposite directions created a sense that a spontaneous plan and action occurred for the girls.