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Jurlique

PROJECT
2019 MOISTURE PLUS CAMPAIGN

Founded in the mid 1980's, Jurlique has become one of Australia's most recognisable and successful home-grown beauty brands. Ahead of their time, they pioneered bio-organic and eco-sustainable practises, and up to 95% of all their ingredients are still grown on their South Australian farm.

Capturelab has been trusted to work on a number of product launches for the brand. For this campaign our ability to post work on content from huge instore billboards and motion to social media gifs and short motion grabs ensured brand look and feel consistency across the suite of visuals that reinforced the message to the customer.

Photography / Gary Heery

DOP / Oliver Rose

Creative direction / Jurlique

Production / Chee Productions

Retouching + Video editing / Capturelab

Each monthly campaign averages around 70 assets across a variety of disciplines.

We work on all content from stills to motion through the campaign ensuring a wholistic, unified body of work.

Content created ranged from social gifs and bumper ads to billboard visuals and a key in store video.

Products were separated and elements subdivided within the retouched image.

All products were colour matched to samples both for screen and print through our certified pre-press match prints, ensuring the most accurate final visual representation.

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