Jurlique

PROJECT
2019 MOISTURE PLUS CAMPAIGN

Founded in the mid 1980s, Jurlique has become one of Australia's most recognisable and successful home-grown beauty brands. Ahead of their time, they pioneered bio-organic and eco-sustainable practises, and up to 95% of all their ingredients are still grown on their South Australian farm.

Capturelab has been trusted to work on a number of product launches for the brand. For this campaign, our ability to work on content for a wide range of media from large-scale in-store billboards and screens to gifs and short motion grabs for social media ensured strength and consistency in the visual communication of the campaign across the suite.

Photography / Gary Heery

DOP / Oliver Rose

Creative direction / Jurlique

Production / Chee Productions

Retouching + Video editing / Capturelab

This campaign averaged around 70 assets across a variety of disciplines.

We worked on all content, from stills through to motion, in order to achieve a wholistic, unified body of work.

Content created ranged from social gifs and bumper ads to billboard visuals and a key in-store video.

Products were separated and elements subdivided within the retouched image.

All products were colour matched to samples both for screen and print through our certified pre-press match prints, ensuring the most accurate final visual representation.

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