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David Jones

PROJECT
2019 SPRING/SUMMER CAMPAIGN

The Grand Dame of the Australian fashion establishment. It is at another level and beyond the scope of many post productions house. Multiple categories, nearly 100 campaign assets, all to be the benchmark standard. It is a daunting prospect. However, across our high trained in-house retouch and motion post team we were up for the job. Images required a variety of comping, product swaps, grade and colour continuity across multiple shoot days and a number of photographers. The end result is a premium holistic and unified campaign to reinforce the brands premium position in the market.

Photography / Charles Dennington and Anna Possogova

Creative direction / Maud

Retouching / Capturelab

David Jones Elizabeth Street windows, Sydney

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