David Jones

PROJECT
2019 SPRING/SUMMER CAMPAIGN

The scope of this campaign was wide and extensive, being for the Grand Dame of the Australian fashion establishment. Multiple categories, nearly 100 campaign assets, all to be tied together to create a premium, unified campaign that reinforces the brand's identity as a leader in the market. Images required a variety of comping, product swaps, as well as grade and colour continuity across multiple shoot days by multiple photographers.

Photography / Charles Dennington and Anna Possogova

Creative direction / Maud

Retouching + Animations / Capturelab

David Jones Elizabeth Street windows, Sydney

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