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Melbourne Food & Wine

PROJECT
2019 Melbourne Food & Wine Festival

In 2019, we were asked by Paper Stone Scissors to collaborate on the annual Melbourne Food & Wine Festival that celebrates food, wine and community across Victoria. We were able to dovetail across the project, assisting in pre-production to ensure we had assets ready for retouching and 3D animation to creatively suggesting and solving challenges during post production.

Awarded Distinction at the AGDA Design Awards 2019 in Design Crafts, this project was featured across print, digital and outdoor in both Melbourne and Sydney.

Agency / Paper Stone Scissors

Designer / Katie Ford

Creative director / Atia Cader

Photographer / Jason Loucas

Senior design director / Glenn Kynnersley

Retouching + 3D animation / Capturelab

In the campaign that heroes the extraordinary in the ordinary, we were focused on highlighting the rich and textural elements of the produce.

The visuals were modelled and animated in Maya and composited and edited in After Effects.

We designed each animations movement into seamless, organic loops that took a few times to watch before the viewer noticed.

Awarded Distinction at the AGDA Design Awards 2019 in Design Crafts, this project was featured across print, digital and outdoor in both Melbourne and Sydney.

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