Melbourne Food & Wine
PROJECT
2019 Melbourne Food & Wine Festival
In 2019, we were asked by Paper Stone Scissors to collaborate on the annual Melbourne Food & Wine Festival that celebrates food, wine and community across Victoria. We were able to dovetail across the project, assisting in pre-production to ensure we had assets ready for retouching and 3D animation to creatively suggesting and solving challenges during post production.
​
Awarded Distinction at the AGDA Design Awards 2019 in Design Crafts, this project was featured across print, digital and outdoor in both Melbourne and Sydney.
​
Agency / Paper Stone Scissors
Designer / Katie Ford
Creative director / Atia Cader
Photographer / Jason Loucas
Senior design director / Glenn Kynnersley
Retouching + 3D animation / Capturelab
In the campaign that heroes the extraordinary in the ordinary, we were focused on highlighting the rich and textural elements of the produce.
The visuals were modelled and animated in Maya and composited and edited in After Effects.
We designed each animations movement into seamless, organic loops that took a few times to watch before the viewer noticed.
Awarded Distinction at the AGDA Design Awards 2019 in Design Crafts, this project was featured across print, digital and outdoor in both Melbourne and Sydney.
